Reliable Energy Heroes: VRLA Batteries from GS Yuasa

GS Yuasa offers a broad range of power supply products for the motorcycle, automotive, and industrial markets, with a clear focus on industrial batteries for standby and cyclic applications. “One of our core areas is VRLA batteries (valve-regulated lead-acid batteries), which have been used in emergency power systems for decades,” explains Sascha Malsbender, Sales Manager at GS Yuasa Battery Germany.

These batteries are also the main focus of the GS Yuasa products we distribute – first and foremost the popular NP series, specially developed for safety-related applications such as fire alarm and security systems. The series is VdS-certified, available in various capacities, and extremely durable. With GS Yuasa’s high-quality VRLA portfolio, we offer our customers reliable and long-lasting solutions – complemented by additional benefits such as expert consulting, training, and optimized delivery concepts.

With our GS Yuasa range, we are ideally positioned: “We have seven battery series from GS Yuasa in our portfolio, along with the matching charging systems. This enables us to serve customers across a wide range of applications – from small security systems to complex industrial installations,” says Andreas Gehrke-Kowol, Controlling Purchase PEMCO at Schukat.

A Partnership with Perspective

Starter batteries may not yet be part of our core business, but as we continue to develop together, they could become a stronger focus in the future. This is also emphasized by Raphael Eckert, Managing Director at GS Yuasa Battery Germany: “The future of the collaboration between Schukat and GS Yuasa lies, in my view, in the field of safety technology and UPS applications,” says Raphael Eckert, Managing Director at GS Yuasa Battery Germany. 

Reach as the Key to Market Success

GS Yuasa benefits above all from our reach as a distributor – as Raphael Eckert emphasizes: “Schukat gives us access to a very large target audience – nationwide and even internationally – around the clock. This is particularly valuable because GS Yuasa doesn’t need to build its own online shop and can therefore open up new markets quickly and efficiently.”

In addition, sales through us create significant revenue potential, as new products can be listed and promoted immediately, allowing sales volumes to scale flexibly. Being present on our well-established platform also strengthens brand awareness and opens up opportunities through customer reviews and cross-selling. On the logistics side, we handle everything – from warehousing, shipping, and returns management to the safe transport of hazardous goods.

Last but not least, we provide valuable insights such as sales statistics, trends, and customer feedback, supporting GS Yuasa in its strategic planning. 

Flexible, Straightforward, Reliable

For Andreas Gehrke-Kowol, one aspect of the collaboration stands out in particular: “For me, it’s the flexibility in our cooperation that allows quick and straightforward solutions.” This is exactly what ensures that our customers can rely on a stable supply at all times – regardless of market fluctuations – and receive precisely the quantities they need.

A special highlight is the battery manufacturer’s “charging line” in Krefeld, where batteries are inspected and recharged if necessary before shipment, ensuring that our customers always receive products in perfect condition.

A True Win-Win Situation

“A long-term collaboration between GS Yuasa and Schukat is a true win-win situation,” says Raphael Eckert with confidence. It provides planning reliability through stable sales volumes and enables GS Yuasa to efficiently plan production and inventory. We also benefit significantly – through reliable purchasing conditions, high product availability, and dependable supply for our customers.
Both sides additionally profit from close communication on market and sales data, coordinated marketing activities, and the rapid market launch of new products. Together, we strengthen our position against the competition.

Sustainability is also an important part of our cooperation: we are optimizing logistics, reducing CO₂ emissions, and establishing a strong return and sustainability concept. “The fact that we are still working closely together after 35 years is the best proof that the decision was right – a perfect fit,” concludes Andreas Gehrke-Kowol.